Biscuits Marian has completed a strategic alliance with Cerealto
Cerealto, the international business of Spanish food firm Grupo Siro S.L., has acquired Biscuits Marian.
Biscuits Marian is a high quality Mexican cookie producer and distributor company with more than 50 years in the market and presence in Mexico, USA and Central America. Over the last 20 years, the company has gone from having 10 products in the market to more than 100 presently. Biscuits Marian will continue producing biscuits under the same brand.
Cerealto is an independent company leading the international development of Grupo Siro. Founded in 1918 and based in Palencia, Spain, Grupo Siro engages in the production and sale of food products in Spain and internationally. It offers cookies, biscuits, pastas, sliced breads, pastries, cakes, frozen desserts, breakfast cereals and cereal bars.
Bruno Del Rio, Latin American Market Director at Cerealto, said: "We will continue producing Marian biscuits from the Tepeji factory as today, and we will be able to serve other clients in Mexico and the USA. In this first phase, we will work to optimize processes, facilitate the transfer of production and investment and strengthen teams with a particular emphasis on quality, food safety and R&D."
Oaklins' team in Mexico advised the seller in this transaction and helped them plan and execute their alliance process with Cerealto, Grupo Siro´s international business development branch.
Talk to the deal team
Related deals
Sponser Sport Food has set the course for its next phase of development
A group of Swiss investors, including Philippe Bubb and Samuel Wenger, has acquired a majority stake in Sponser Sport Food AG, positioning the company for its next phase of growth. The transaction ensures the retention of jobs and the production site on Lake Zurich, Switzerland.
Learn moreDP&S has become part of Verstegen Spice Group
Dutch Protein & Services (DP&S) has become part of the Verstegen Spice Group and will be positioned as an independent operating company within the group, the family-owned business of Michel Driessen, which also includes Verstegen Spices & Sauces. Through the transfer of shares from Chris Driessen to his brother Michel Driessen, the family businesses are reunited, creating a solid foundation for the next phase of growth.
Learn moreQSR chain in Central America has completed the refinancing of its existing facilities with a Colombian bank
The Central American division of a quick service restaurant (QSR) operator of a leading global fast-food chain has refinanced its existing facilities with a Colombian bank.
Learn more