Hostess Brands has sold Hostess Superior Cake Products to Sara Lee

Hostess Brands, Inc. has sold Hostess Superior Cake Products, Inc. to Sara Lee Frozen Bakery, LLC (Sara Lee).

Hostess Superior Cake Products is a leading producer of distinctive, indulgent sweet baked goods including iced cookies, brownies, madeleines and éclairs, which are sold in the rapidly growing in-store bakery market within grocery chains, club stores and superstores nationwide.

Sara Lee, a portfolio company of Kohlberg & Company, LLC, is a leading provider of frozen bakery and dessert products marketed under premier brands such as Sara Lee, Van’s, Chef Pierre and Bistro Collection.

Hostess Brands (NASDAQ: TWNK), with a market capitalization of over US$1.8 billion, is one of the largest packaged food companies focused on the sweet baked goods market in the USA.

One of Oaklins’ teams in the USA served as the exclusive financial advisor to Hostess Brands, Inc. in its divestiture of Hostess Superior Cake Products, Inc. to Sara Lee Frozen Bakery, LLC.

Service

M&A sell-side

Parties

“Oaklins’ team has been a long-term trusted advisor in the snacking category. At Hostess, we have worked with them on multiple transactions, both as our advisors and across the table as the seller’s representative – in every case we’ve been impressed by their industry expertise and tireless efforts to achieve an extraordinary outcome. In the sale of our Superior on Main division to Sara Lee, the team drove value by crafting a compelling investment thesis, highlighting Superior’s differentiated capabilities and pre-emptively identifying strategic synergies. We appreciate their dedication to Hostess and their efforts to deliver maximum shareholder value.”

Michael Cramer

Executive VP and Chief Admin. Officer, Hostess Brands, Inc.

Talk to the deal team

Craig M. Gibson

Managing Director

Boston, United States
Oaklins TM Capital

View profile Get in touch

Kevin Atchue

Principal

Boston, United States
Oaklins TM Capital

View profile Get in touch

Paul R. Smolevitz

Managing Director

New York, United States
Oaklins TM Capital

View profile Get in touch

Related deals

Dania Software has been acquired by Omnidocs

Private Equity | TMT

Dania Software has been acquired by Omnidocs

The owners of Dania Software A/S have sold the company to Omnidocs.

Learn more

Top Systems teams up with Holland Capital to create the premier Dutch battery-based solutions provider

Private Equity | Energy

Top Systems teams up with Holland Capital to create the premier Dutch battery-based solutions provider

Holland Capital, a Netherlands-based private equity firm, has acquired a stake in Top Systems, a leading provider of complete battery-based power solutions, with a unique value-added services proposition.

Learn more

Soler & Palau Ventilation has acquired subsidiaries of United Enertech Holdings

Private Equity | Other Industries

Soler & Palau Ventilation has acquired subsidiaries of United Enertech Holdings

Soler & Palau Ventilation, Inc. (S&P) has acquired subsidiaries of United Enertech Holdings, LLC. (UEH). The subsidiaries included Air Conditioning Products, LLC; Air Performance, LLC; Metal Form Manufacturing, LLC; and United Enertech Corp.

Learn more