Our Marketing Data & Insights’ specialist Ken Sonenclar explains why key industry players have their heads in cloud-based data technology, citing recent high-value acquisitions of data analytics startups as a strong indicator of the MD&I sector’s future direction. In the race to take advantage of technological changes in the data-to-insights ecosystem, companies built solely on traditional data sources risk becoming industry dinosaurs in MD&I’s rapid evolution.
We also look at why the addition of a fifth P to the traditional four Ps marketing model could prove critical for brand marketers and the marketing insight providers who drive their decision-making.
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