Our market research specialist Ken Sonenclar braces us for the radical impact of blockchain technology on marketing data & insights. With cyberspace’s enfant terrible poised to unleash disruption on the established world order, we foresee the exciting opportunities lying in wait for the sector’s innovators.
Why will self-sovereign identity (SSI) prove so valuable to researchers? How does blockchain fit into the insights ecosystem, and how can it enable control and monetization of data? As well as providing a glimpse into the future, we focus a spotlight on the here and now with an infographic on 50+ real-world uses of blockchain, and a case study of LRW’s acquisition of insights and strategy consulting agency Kelton Global.
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