Oaklins’ media specialist team in New York acted as the exclusive financial advisor to the shareholders of RDA Group in the sale of the company to Ipsos.
The team worked closely with the management to define the marketplace positioning for RDA Group and prepare the offering memorandum and other materials. Nearly 40 prospective buyers were contacted. The team led discussions with all parties and negotiated the deal with Ipsos.
Combining RDA Group’s strengths with Ipsos’ recognized expertise in the automotive area, Ipsos’ clients will benefit from powerful, actionable and cost effective quality tracking and customer satisfaction measures across all of their markets.
Read more about the transaction, market trends, deal drivers and M&A valuation aspects in the attached newsletter.
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