Leading market research platform spins off service arm


OaklinsDealFlash_LeadingMarketResearchPlatformSpinsOffServicesArm_Media_May2016 picOaklins’ media specialist team in New York acted as the exclusive investment banking advisor on the sale by Vision Critical Communications Inc. (Vision Critical) of its North American Research & Consulting division (VCR&C) to MARU Group, a UK-based market research firm backed by Primary Capital Partners, a leading European private equity firm.

The team originated the deal, worked with management to define the marketplace positioning for Vision Critical and prepare the offering memorandum and other materials. Over 50 prospective buyers were contacted. The team led discussions with all parties and negotiated the deal with MARU Group and Primary Capital Partners.

Read more about the transaction, market trends, deal drivers and M&A valuation aspects.