Reshaping the cheese sector to everyone’s taste


How will snackification revitalize the cheese sector? And what action can brands take to avoid becoming just another commodity? Oaklins’ specialist Davide Milano explains how macro trends fueled by the demands of modern life and the younger generation are reshaping this mature market, providing it with a second life and a positive outlook for 2019.

This edition’s case study focuses on the acquisition by Sabelli, a family-owned leading producer of mozzarella in Italy, of Caseificio Val d’Aveto, a niche producer of melted yogurt and traditional matured cheeses. This is Sabelli’s second acquisition advised by Oaklins that has enabled it to increase the high value-added niche products in its portfolio.