Sports nutrition boosts a healthy growth


As sports nutrition follows hot on the heels of organic and free-from foods to enter the mainstream consumer market, Oaklins’ specialist Marco Vismara looks ahead to see how the broader functional foods segment is shaping up to continue its robust growth. Last year saw another record number of M&A deals in the healthy food industry, and the Sport & Diet Category was the most active. What types of niche products have the healthy growth potential to attract the big players looking to increase their strength in the sector?

We turn the spotlight on the internationalization strategy of Enervit, Italy’s market leader in the sports & fitness and health & diet segments. And this edition’s case study features the sale of a stake in UK-based Mindful Chef, which delivers health-focused meal boxes, to private equity fund Piper—the ideal financial partner to help the company reach an industry-leading position.