Media & Advertising M&A Report 2025

M&A activity in the Media & Advertising sector remains stable, with increased momentum expected in the second half of 2025.

Oaklins’ latest Media & Advertising M&A-Report highlights stable transaction activity with 455 global deals in H1 2025.

Market sentiment remains shaped by a monetary policy transitioning to a more neutral or accommodative stance, geopolitical uncertainty, and a sharper investor focus on profitability. In Switzerland, acquirors increasingly target tech-enabled assets and content-rich platforms to strengthen marketing and commerce capabilities, while a fragmented agency base continues to fuel consolidation.

Key insights at a glance:

• With 455 transactions, deal volume remained stable in the first half of 2025, while median EV/EBITDA multiples declined to 10.6x.

• Strategic buyers continue to dominate the M&A landscape, with activity remaining particularly concentrated in the Americas and EMEA regions.

• Valuation trends across subsectors vary, with certain segments diverging from their long-term median multiples.

Read the full Media & Advertising Report

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