Cycling Report 2025

Trends and Market Insights as well as M&A Activities in the Bicycle Market

Following the pandemic-induced surge in demand, the cycling industry has entered a more stable — yet no less dynamic — market environment.

This phase is characterized by sustained consumer interest in leisure and fitness, ongoing digitalization, and long-term trends toward sustainability and health. At the same time, the industry continues to face short-term challenges, including supply chain disruptions, evolving regulatory requirements and increasing competitive pressure.

The Cycling Report 2025 offers in-depth insights into current market developments and highlights key M&A transactions shaping the sector.

We look forward to your feedback and wish you an enjoyable read.

Your cycling experts at Oaklins Germany

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Karsten Maschler Hamburg, Deutschland
Managing Director

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Thorben Hinderks Hamburg, Deutschland
Senior Associate
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Jan-Niklas Maciolek Hamburg, Deutschland
Analyst
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