Beauty & Personal Care Snapshot

July 2025

Your M&A Outlook

Structural Shift in the Beauty Sector: Digitalization, Sustainability and Tech Innovation as Valuation Drivers

The global beauty and personal care market is undergoing a structural transformation. Our Beauty & Personal Care Snapshot – July 2025 reveals that the market is expected to grow from EUR 598 billion in 2024 to EUR 730 billion by 2030 — supported by EBITDA margins of around 16% and valuation multiples of 11.6× EV/EBITDA. Digital commerce is accelerating: 35% of global sales are already generated online, with 61% of those transactions occurring via mobile devices. Sustainability, direct-to-consumer strategies and beauty-tech innovation are driving premium valuations.

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