M&A Pet Care Report | Q2 2025

More than just treats: Why supplements are the next trend in the Pet Care market

In this edition of our M&A Pet Care Report, we analyze recent developments and transactions across the pet consumables, pharmaceuticals and veterinary services segments.

Our Oaklins Pet Care experts provide valuable insights into a dynamic market shaped by rising pet ownership, growing health awareness and the ongoing humanization of companion animals.

This report places a special focus on the fast-growing pet supplements segment — a high-potential niche that remains underdeveloped compared to its human counterpart. Despite increasing demand, the market still offers ample entry points and consolidation opportunities for strategic and financial investors alike.

We also highlight valuation trends, M&A activity and the strategic moves of leading market players — ranging from functional premium food and natural treats to specialized veterinary services.

Essential reading for anyone looking to understand the pet care market and stay ahead of the curve.