UK’s leading pre-paid funeral plan provider acquired by private equity firm

Deal Flash

The shareholders of Pure Cremation Ltd have sold the company to Epiris Fund III. The transaction is subject to regulatory approval and is expected to be completed before the end of the year.

Pure is the leading provider of pre-paid, trust and insurance-backed funeral plans in the UK, allowing people to plan and pay for their own end-of-life arrangements.

The Oaklins Cavendish team did a fantastic job, running a truly competitive process and managing the transaction with great skill. They were crucial in delivering this deal and its successful outcome — many thanks to the whole team. BRYAN POWELL AND CATHERINE POWELL, CO-FOUNDERS, PURE CREMATION, UNITED KINGDOM

Oaklins was instrumental in facilitating this deal

Oaklins Cavendish, based in the UK, advised the founders and shareholders on their complete exit following nearly eight years of growing the company to be one of the country’s leading funeral plan providers, with an impressive customer-centric business model. Oaklins Cavendish ran a full auction process, obtaining several offers before driving value by utilizing this competitive tension to negotiate the optimum deal value and structure for the vendors.

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Ben goldring
Ben Goldring London, United Kingdom
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Jonathan Buxton London, United Kingdom
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