Spotting opportunities for growth in the fast-moving fashion market

In this report

In the ever-changing world of fashion, disruption continues to shape the industry both on and off the catwalk: we look at six decision-influencing trends. Also in this edition, Oaklins’ specialist Federico Giammarusto outlines the sector’s transformation over the last decade and the subsequent impact on M&A activity. With celebrities lacking industry experience starting their own brands and manufacturers venturing into marketing, there is plenty of scope for investment and mergers. Likewise, the growing demand for accessible fashion may drive further activity with entrepreneurial companies that find they can only expand their business via M&A.

We expect more M&A transactions as fashion and retail industries try to reinvent themselves through new business models FEDERICO GIAMMARUSTO, OAKLINS CONTEMPORARY & ACCESSIBLE FASHION SPECIALIST

Oaklins advises Orlebar Brown in acquisition by Chanel

We turn the spotlight on the acquisition of British luxury menswear brand Orlebar Brown by French fashion giant Chanel. Oaklins Cavendish, based in the UK, advised the pioneering resort-wear maker on the transaction. The team built up a detailed understanding of Orlebar Brown’s business in order to generate international interest and find the right fit for the company, which has important synergies with Chanel’s female swimwear brand Eres.

We chart recent M&A activity, in which the cooling effects of Brexit, the trade wars and new trade rules can be noted, and examine the upcoming M&A trends in fashion & retail.