TMT | AI IN ADVERTISING WEBINAR RECAP

Decoding the impact of AI on advertising and marketing agencies: from shifting mindsets to the role of agents and future challenges

As in countless sectors and geographies, AI is proving to be transformational for advertising and marketing agencies. From driving innovation in creativity to enhancing campaign optimization and shifting workflows, the potential benefits and challenges seem endless.

For Oaklins’ latest webinar in its TMT series, the focus shifted to this fascinating topic, and we were fortunate to be joined by a panel of distinguished industry experts. They discussed what their respective companies have been doing to harness this technology, what businesses should consider to get AI-ready and their forecasts for the next two years.

Read some of the webinar’s highlights

AI in Advertising and Marketing Spot On Nov25 Download PDF

Or watch the full video recording here

Talk to our industry specialists

John Kaiser New York, United States
Partner
View profile

John Matthews New York, United States
Senior Advisor
View profile

John Kaiser is a partner at Oaklins DeSilva+Phillips in New York. He leads Oaklins’ advertising & marketing services team as well as its creative services team. John has extensive experience in advertising and marketing, having served in senior-level roles in the industry and through M&A transactions at Oaklins. Applying his industry knowledge and relationships to M&A since joining the firm in 2010, he has facilitated transactions across an array of companies, including the sales of Burrell, a multicultural communications agency, to FVLCRUM; Advertising Week, an event and media company, to Emerald; and Harbor Picture Company, a global entertainment and commercial production studio, to Publicis.

John Matthews is a senior advisor at Oaklins DeSilva+Phillips in New York. Coming to investment banking after a career in the technology and management consulting sectors, John has more than 10 years of investment banking experience advising sell-side and buy-side middle-market clients on M&A transactions. Notable AI-related transactions include the sales of Admeta to WideOrbit and Helixa to Telmar.

Special thanks to our speakers

Quentin George San Francisco, United States
Partner, McKinsey & Company

View profile

Emma Cookson London, United Kingdom
Partner and co-Chief Client Officer, The Brandtech Group

View profile

Katie Comerford New York, United States
EVP, Chief of Strategy & Operations, Horizon Media

View profile

Emily Wengert New York, United States
Managing Director, Global Head of AI Strategy, Huge

View profile

About our TMT webinar series

This session on AI is part of Oaklins’ TMT webinar series, hosted by Joanna Stone and Brad A. Adams, co-leaders of Oaklins TMT team . Each webinar focuses on technology-driven trends that are reshaping industries and creating new opportunities for growth.

Previous webinars:

Upcoming webinar: