Market Research Spot On
Our market research specialist Ken Sonenclar braces us for the radical impact of blockchain technology on marketing data & insights. With cyberspace’s enfant terrible poised to unleash disruption on the established world order, we foresee the exciting opportunities lying in wait for the sector’s innovators.
Why will self-sovereign identity (SSI) prove so valuable to researchers? How does blockchain fit into the insights ecosystem, and how can it enable control and monetization of data? As well as providing a glimpse into the future, we focus a spotlight on the here and now with an infographic on 50+ real-world uses of blockchain, and a case study of LRW’s acquisition of insights and strategy consulting agency Kelton Global.
Related TMT articles
- Deal news
- Private Equity
Engaging customers through digital marketing events
DEAL FLASH: TechMedia, the leading producer of digital marketing conferences in the US, has been acquired by Naylor Association Solutions, a portfo...
Pause with us to fast-forward your business
Over 120 Oaklins M&A professionals from around the globe gathered last Thursday 13 June at the Beverly Wilshire Hotel with a selection of companies...
- Expert commentary
An insight into the future digital transformation of marketing
MARKETING DATA & INSIGHTS SPOT ON: Oaklins’ global marketing data and analytics specialists John Matthews and Elaine Riddell discuss the probabilit...