TMT WEBINAR SERIES
AI in advertising and marketing agencies: creativity, media planning and M&A
AI is reshaping the agency world — faster than any transformation before it.
In Oaklins DeSilva+Phillips’ latest Global AI in TMT webinar, AI in Advertising & Marketing Agencies: Creativity, Media Planning & M&A, industry leaders from McKinsey, Horizon Media, The Brandtech Group, and Huge shared how AI is rewriting creativity, redefining media strategy, and fueling a new wave of M&A across the industry.
Key themes:
– Generative AI is revolutionizing creative production and personalization.
– Media planning is now powered by intelligent, people-first platforms.
– Agentic AI will soon plan and negotiate campaigns — transforming workflows.
– Success depends on readiness: toolset, skillset, and, above all, mindset.
As our Partner John Kaiser summed up: “If you’re not using AI yet, start now — or risk being left behind.”
Watch the replay and explore what’s next for the future of agencies and advertising
Host
Partner
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Moderator
Senior Advisor
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Speakers
Partner and co-Chief Client Officer
The Brandtech Group
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Partner
McKinsey & Company
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EVP, Chief of Strategy & Operations
Horizon Media
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Managing Director,
Global Head of AI Strategy
Huge
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About our TMT webinar series
This session on AI is part of Oaklins’ TMT webinar series, hosted by Joanna Stone and Brad A. Adams, co-leaders of Oaklins TMT team . Each webinar focuses on technology-driven trends that are reshaping industries and creating new opportunities for growth.
Previous webinars:
- Unlocking value in the creator economy: Trends, opportunities and future growth
- AI agents: the next big thing in artificial intelligence and M&A
Upcoming webinar:
- Legaltech
Stay tuned as we continue to explore the future of TMT in coming sessions.
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