TMT | AI IN ADVERTISING WEBINAR RECAP
Decoding the impact of AI on advertising and marketing agencies: from shifting mindsets to the role of agents and future challenges
AI is proving to be transformational for advertising and marketing agencies. From driving innovation in creativity to enhancing campaign optimization and shifting workflows, the potential benefits and challenges seem endless.
For Oaklins’ latest TMT webinar we explored how agencies are harnessing this technology, what businesses should consider to get AI-ready and their forecasts for the next two years.
Our distinguished panel of agency leaders gave many perspectives:
- Emma Cookson, Partner & Co-Chief Client Officer, The Brandtech Group
- Quentin George, Partner, McKinsey & Company
- Katie Comerford, EVP, Chief Strategy & Operations, Horizon Media
- Emily Wengert, Managing Director & Global Head of AI Strategy, Huge
They discussed what their companies have been doing to harness this technology, what businesses should consider to get AI-ready and their predictions for the next two years.
Read some of the webinar’s highlights
Or watch the full video recording here
Talk to our industry specialists
Partner
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Senior Advisor
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John Kaiser is a partner at Oaklins DeSilva+Phillips in New York. He leads Oaklins’ advertising & marketing services team as well as its creative services team. John has extensive experience in advertising and marketing, having served in senior-level roles in the industry and through M&A transactions at Oaklins. Applying his industry knowledge and relationships to M&A since joining the firm in 2010, he has facilitated transactions across an array of companies, including the sales of Burrell, a multicultural communications agency, to FVLCRUM; Advertising Week, an event and media company, to Emerald; and Harbor Picture Company, a global entertainment and commercial production studio, to Publicis.
John Matthews is a senior advisor at Oaklins DeSilva+Phillips in New York. Coming to investment banking after a career in the technology and management consulting sectors, John has more than 10 years of investment banking experience advising sell-side and buy-side middle-market clients on M&A transactions. Notable AI-related transactions include the sales of Admeta to WideOrbit and Helixa to Telmar.
Special thanks to our speakers
Partner and co-Chief Client Officer
The Brandtech Group
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Partner
McKinsey & Company
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EVP, Chief of Strategy & Operations
Horizon Media
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Managing Director,
Global Head of AI Strategy
Huge
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About our TMT webinar series
The TMT webinars are a series of webinars that focus on technology-driven trends that are reshaping industries and creating new opportunities for growth. The webinars are hosted by our TMT specialists Joanna Stone and Brad Adams.
Previous webinars:
- Unlocking value in the creator economy: Trends, opportunities and future growth
- AI agents: the next big thing in artificial intelligence and M&A
Upcoming webinar:
- Legaltech: 11 December 2025
Stay tuned as we continue to explore the future of TMT in coming sessions.
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