Accelerating growth in the customer engagement software sector

Deal Flash

Netherlands-based OBI4wan, the all-in-one solution for customer service, chatbots, online and offline social media monitoring, and media insights, has been acquired by Spotler Group. By joining forces, Spotler and OBI4wan will be able to extend their respective current product offerings and expand their position as a group to a truly omni-channel, data-driven marketing communication software provider.


OBI4wan’s omni-channel presence and powerful AI technology complements Spotler’s dominant email marketing and data products, opening up significant cross-sell opportunities. Hence, as a whole, the two companies are well-positioned to make for a highly valuable combination.

Having achieved significant growth and a strong market position in recent years, we are now looking forward to accelerating this growth together with Spotler. Throughout the entire process, the experience of the Oaklins team in the SaaS space, together with its pragmatic approach, has helped us achieve the best deal possible. ALEXANDER DE RUITER, CEO AND CO-FOUNDER, OBI4WAN, NETHERLANDS

Oaklins assists in finding the right partner

Oaklins’ team in the Netherlands served as the exclusive financial advisor to OBI4wan’s shareholders in its sale to Spotler, including majority shareholder Main Capital Partners and the management team of OBI4wan. This transaction emphasizes Oaklins’ deep expertise both in SaaS and in advising founders and private equity on monetizing industry-leading businesses.

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Frederik van der schoot 0
Frederik van der Schoot Amsterdam, Netherlands
Managing Partner
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Martijn de win
Martijn de Win Amsterdam, Netherlands
Associate Director
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Read more about the transaction, market trends, deal drivers and M&A valuation aspects

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Brian Livingston London, United Kingdom
Managing Director
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Stuart goodman
Stuart Goodman London, United Kingdom
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