Case study

Face2Face Creatives has sold a 40% stake to Explore Equity Partners

The private shareholders of Face2Face Creatives (F2F) have sold a 40% stake in the company to Explore Equity Partners (EEP). Financial details have not been disclosed.

Face2Face Creatives International (F2F) is a hybrid digital, design and communication, and sales service group established in 2000 in Oslo. The company has offices in five countries: Norway, Sweden, Finland, Switzerland and Belgium. F2F focuses on design, social and digital media, film production, customer care and field marketing specialized in developing successful customer acquisition concepts. The company implements tailor-made customer acquisition programs with 100% measurable effect. Its customers are top tier companies in the energy, telecom, retail, automotive and finance sectors, as well as NGOs, and include American Express, Telia, Telenor, Hafslund, DNB, SEB, PLAN and SOS Children Villages. F2F uses a uniquely developed CRM software that connects clients with potential new global customers. It supports the clients with data capture, data validation, real time data export, reports, and CRM-dialogue through SMS, e-mail, phone and social media. Interface® has a wide range of service partners, such as Google, Nets, Bankgirocentralen, Bring Dialog, Cisco, Swiss Post and Microsoft.

EEP is an active private equity fund investing in minority ownerships. The firm invests in companies whose owners do not wish to cede control but are looking for a high value-added partner who can support them on their journey to the next phase of value-based growth. With more than 60 years' experience and its flexible capital approach, EEP delivers significant value to its portfolio companies, co-owners and investors. EEP has a unique deal origination process, a well-defined investment process and a hands-on approach to value creation, and focuses on microeconomic situations as opposed to macroeconomic factors.

Oaklins' team in Norway advised the seller in this transaction.

Tombstone image for Face2Face Creatives  has sold a 40% stake to Explore Equity Partners

Key deal contacts

Nikolai K. Lunde


Managing Partner

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