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Automotive | Consumer & Retail

Trodo has secured financing from SEB Bank to buy out minority shareholder

Trodo, a leading e-commerce brand for automotive spare parts and accessories, has successfully secured a senior debt facility from SEB Bank. The financing enabled the company to buy out its Norwegian shareholder, a long-term business partner who played a pivotal role in establishing Trodo’s operations in Norway during its early years.

Operating under the Trodo and Eurodel brands, Trodo is a pure-play e-commerce business specializing in automotive spare parts and accessories. Founded in 2012, the company has grown into a prominent player in the Nordic region, holding leading market positions in Norway and Latvia, while expanding rapidly in Sweden, Finland, Lithuania, Estonia and other markets. As a customer-centric platform, it focuses on technology, product compatibility and exceptional support to empower users to confidently solve vehicle-related issues. Its bold, movement-inspired brand identity reflects a commitment to innovation, reliability and a seamless customer experience.

Oaklins’ team in Latvia advised Trodo on raising debt financing. During the process, Oaklins engaged with local banks and regional private debt funds, provided guidance on deal structuring and supported negotiations to secure optimal financing terms.

“While the company’s roots are, and always will be, in Norway, this transaction marks a new chapter as Trodo becomes a 100% Latvian-owned business. We’re grateful for the support we’ve received throughout this process, especially from the team at Oaklins who helped make it happen. We also want to acknowledge the contribution of our late co-founder, Jan Otto Jansen, whose trust in our vision and deep experience in the automotive aftermarket gave us invaluable confidence in the early days. We are honored to carry that legacy forward.”

Emīls Everss and Helvijs Everss

Co-founders, Trodo

Talk to the deal team

Reinholds R Razums

Associate Partner
Riga, Latvia
Oaklins Baltics

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