Go to deals
Private Equity | Consumer & Retail | Food & Beverage

Brownie Brittle has been acquired by Second Nature Brands

Encore Consumer Capital has sold Brownie Brittle, LLC to Second Nature Brands, a portfolio company of CapVest Partners LLP. The acquisition of Brownie Brittle enables Second Nature Brands to expand retailer partnerships, take advantage of new product innovation and achieve operational efficiencies.

Brownie Brittle is America’s number one brownie snack brand, marrying two enormous snacking markets – cookies and brownies – into a unique, category-defining product. Brownie Brittle boasts an expansive roster of retail relationships across all formats and merchandising positions, including club stores, grocery, mass market retailers, convenience stores, specialty retailers and airlines.

Second Nature Brands is a leader in the fast-growing snacks and treats market focusing on the health-conscious consumer, with brands including Kar’s Nuts, Second Nature Snacks and Sanders small-batch caramels. The company is owned by CapVest Partners, a London-based private equity firm which primarily invests in consumer staples, healthcare and essential services.

Founded in 2005, Encore Consumer Capital is a consumer products-focused private equity firm based in San Francisco, California.

Oaklins TM Capital in the US served as the exclusive financial advisor to Brownie Brittle, LLC, a portfolio company of Encore Consumer Capital.

Parties
“Encore was honored to be a part of the Brownie Brittle story, helping to build a brand that not only created a category, but changed the way consumers think about sweet snacking. Oaklins TM Capital was an important partner in articulating this story to the market and building the case for Brownie Brittle’s continued momentum and potential. The team brought branded consumer experience, team depth and senior expertise to our sale process, navigating an at times challenging market to complete a successful transaction for the Brownie Brittle’s stakeholders.”

Scott Sellers

Managing Director, Encore Consumer Capital

Talk to the deal team

 Craig M. Gibson

Craig M. Gibson

Managing Director
Boston, United States
Oaklins TM Capital
 Kevin  Atchue

Kevin Atchue

Principal
Boston, United States
Oaklins TM Capital
 Michael L. Bauman

Michael L. Bauman

Associate Director
New York, United States
Oaklins TM Capital
 Bradley S. Goldstein

Bradley S. Goldstein

Associate Director
Atlanta, United States
Oaklins TM Capital
 Harrison P. Boeschenstein

Harrison P. Boeschenstein

Associate
Boston, United States
Oaklins TM Capital
 Marissa  Guzzo

Marissa Guzzo

Analyst
Boston, United States
Oaklins TM Capital

Related deals

Perkbox has been acquired by Great Hill Partners
Private Equity | TMT

Perkbox has been acquired by Great Hill Partners

Molten Ventures has sold Perkbox to Great Hill Partners.

Learn more
Arculus Cyber Security has been acquired by Bridewell
Private Equity | TMT

Arculus Cyber Security has been acquired by Bridewell

The shareholders of Arculus Cyber Security (Arculus) have sold the business to Bridewell. The deal will bolster Bridewell’s growing roster of accreditations as well as strengthen its public sector footprint, enabling the expansion of its end-to-end cyber security offering for clients across the globe.

Learn more
MBO of Norway’s leading service and technology provider for food production
Food & Beverage

MBO of Norway’s leading service and technology provider for food production

Tine and Nortura have sold Skala Gruppen AS to the management team.

Learn more