Brownie Brittle has been acquired by Second Nature Brands
Encore Consumer Capital has sold Brownie Brittle, LLC to Second Nature Brands, a portfolio company of CapVest Partners LLP. The acquisition of Brownie Brittle enables Second Nature Brands to expand retailer partnerships, take advantage of new product innovation and achieve operational efficiencies.
Brownie Brittle is America’s number one brownie snack brand, marrying two enormous snacking markets – cookies and brownies – into a unique, category-defining product. Brownie Brittle boasts an expansive roster of retail relationships across all formats and merchandising positions, including club stores, grocery, mass market retailers, convenience stores, specialty retailers and airlines.
Second Nature Brands is a leader in the fast-growing snacks and treats market focusing on the health-conscious consumer, with brands including Kar’s Nuts, Second Nature Snacks and Sanders small-batch caramels. The company is owned by CapVest Partners, a London-based private equity firm which primarily invests in consumer staples, healthcare and essential services.
Founded in 2005, Encore Consumer Capital is a consumer products-focused private equity firm based in San Francisco, California.
Oaklins TM Capital in the US served as the exclusive financial advisor to Brownie Brittle, LLC, a portfolio company of Encore Consumer Capital.
Scott Sellers
Managing Director, Encore Consumer Capital
Talk to the deal team
Craig M. Gibson
Oaklins TM Capital
Michael L. Bauman
Oaklins TM Capital
Bradley S. Goldstein
Oaklins TM Capital
Harrison P. Boeschenstein
Oaklins TM Capital
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