Market Research Spot On

MARKET INTELLEGENCE ON MARKET RESEARCH:

In our third edition of market research Spot On, our specialist Ken Sonenclar delves deeper into the ways technology is disrupting the sector and looks at how the power of artificial intelligence can be harnessed for more rapid and efficient data gathering and market analysis.

He also considers the potential pitfalls tied to the use of AI-driven technology, from tightening restrictions on data privacy, consumer anxiety, and changes in the labor market.