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Consumer & Retail

Newair has been acquired by Guardian Capital Partners

Newair, a leading consumer appliances brand, has completed its recapitalization with Guardian Capital Partners.

Founded in 2001 and headquartered in Cypress, California, Newair has emerged as the fastest-growing developer of smart design, small appliance products for the discerning consumer seeking style, performance and quality. With a successful lineup of new product introductions, a growing universe of social influencers touting the merits of its offerings, and a proven and highly repeatable digital marketing strategy delivering exceptional KPIs, Newair is positioned to become the category-defining brand in high-quality appliances for the home. The company’s products can be purchased online and through major home appliance retailers.

Guardian Capital Partners is a Pennsylvania-based private equity firm specializing in the consumer space.

Oaklins’ team in Los Angeles initiated this transaction, assisted in the negotiations and served as the financial advisor to Newair.

Service
M&A sell-side
Parties
“We are exceedingly pleased with the outcome that Oaklins’ team in Los Angeles delivered for Newair. They expertly guided us through the complexities of this process and were on top of every minute detail and deadline.”

Luke Peters

Founder and CEO, Newair

Talk to the deal team

 Gary S. Rabishaw

Gary S. Rabishaw

Managing Director

Los Angeles, United States
Oaklins Intrepid
 Kevin  Striepe

Kevin Striepe

Associate Director

Los Angeles, United States
Oaklins Intrepid
 Josh  Albert

Josh Albert

Associate

Los Angeles, United States
Oaklins Intrepid

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