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Greenlight has been acquired by Brave Bison Group

The private shareholders of Greenlight Digital Limited and Greenlight Commerce Limited have sold the company to Brave Bison Group Plc.

Greenlight, the digital advertising and technology business, was established by Warren Cowan and Andreas Pouros in 2003. Today, Greenlight works with an array of blue-chip brands and omni-channel retailers on multi-channel digital strategies and innovative new technology solutions, including Dixons Carphone, Muller, GAP and New Balance.

Brave Bison, the AIM-listed global social media and marketing company, entered into a conditional agreement to acquire Greenlight for £6.8 million (US$9.3 million). The expansion is set to more than double Brave Bison’s revenues in the first year.

Oaklins Smith & Williamson, based in the UK, was the exclusive corporate finance advisor to the sellers.

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M&A sell-side
Parties
“We were pleased to work with the team at Oaklins Smith & Williamson, who gave considered and timely advice. They were always on hand to guide us through the transaction with a party that we believe to be the right strategic acquiror for the business and the management team.”

Warren Cowan

Chairman, Greenlight Digital Limited

Talk to the deal team

 Iain  Lownes

Iain Lownes

Director

Bristol, United Kingdom
Oaklins Smith & Williamson
 Paul M. Stagg

Paul M. Stagg

Associate Director

Bristol, United Kingdom
Oaklins Smith & Williamson

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