Credelity Capital, owned by a group of private individuals, has sold Exotic Snacks AB to Rootfruit Scandinavia AB.
Exotic Snacks has a leading position in the nature snacks and sweets category in Sweden, offering a wide assortment of snacks and candy. The company's product portfolio contains over 140 references, both a pick-and-mix assortment as well as ready-packed products, which are mainly sold through grocery retailers.
Rootfruit Scandinavia produces and markets a growing range of snacks such as potato-, lentil- and quinoa-based chips, distinguishing itself by offering healthier alternatives and mostly using local ingredients.
Credelity Capital provides experience and capital to fast growing companies and to buyouts. The firm´s business plan is to create value through investments in unlisted growth companies. Industrial knowledge and active and long-term ownership are cornerstones in Credelity Capital´s strategy.
Oaklins' team in Sweden advised the seller in this transaction.
"Oaklins' Swedish team has, through a combination of great dedication and outstanding industrial expertise, been pivotal in securing this merger, which is an excellent outcome for the shareholders of Exotic Snacks. This synergistic combination will be better equipped to compete on the growing and competitive Nordic snacks market than the two companies were individually, why we are convinced that this will prove to be a strategically and industrially excellent transaction", says Lars O. Abrahamson, Partner at Credelity Capital and Chairman of Exotic Snacks.
© 2019 Oaklins. All rights reserved. Oaklins is the collective trade name of independent member firms affiliated with Oaklins International Inc. For details of the nature of affiliation, please refer to www.oaklins.com/legal.