Synagistics Pte. Ltd. has acquired the e-commerce business of Synagie

Synagistics Pte. Ltd. has acquired the e-commerce business of Synagie Corporation Ltd.

Synagistics is a special purpose vehicle representing a consortium of investors that include Alibaba Singapore Holding Private Limited, Meranti ASEAN Growth Fund, L.P. (a fund managed by Gobi Partners group) and the founders of Synagie Corporation Ltd.

Synagie Corporation is a leading solutions provider in Southeast Asia in the body, beauty and baby sectors. Founded in 2014 and headquartered in Singapore, Synagie e-commerce helps its brand partners, which include small and medium enterprises and multinational corporations, to execute their e-commerce strategies by selling their goods or services online and providing one-stop services and integrated technology to manage their multi-channel operations. Synagie e-commerce is a cloud-based platform which leverages technology such as cloud computing, big data analytics and artificial intelligence. This solution encompasses all aspects of the e-commerce value chain, covering technology, online store operations, content and channel management, digital marketing, customer service, warehousing and fulfillment.

Oaklins’ team in Singapore acted as the financial advisor to Synagistics Pte. Ltd. in this transaction.