Greenlight has been acquired by Brave Bison Group

The private shareholders of Greenlight Digital Limited and Greenlight Commerce Limited have sold the company to Brave Bison Group Plc.

Greenlight, the digital advertising and technology business, was established by Warren Cowan and Andreas Pouros in 2003. Today, Greenlight works with an array of blue-chip brands and omni-channel retailers on multi-channel digital strategies and innovative new technology solutions, including Dixons Carphone, Muller, GAP and New Balance.

Brave Bison, the AIM-listed global social media and marketing company, entered into a conditional agreement to acquire Greenlight for £6.8 million (US$9.3 million). The expansion is set to more than double Brave Bison’s revenues in the first year.

Oaklins Evelyn Partners, based in the UK, was the exclusive corporate finance advisor to the sellers.

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M&A sell-side

Parties

“We were pleased to work with the team at Oaklins Evelyn Partners, who gave considered and timely advice. They were always on hand to guide us through the transaction with a party that we believe to be the right strategic acquiror for the business and the management team.”

Warren Cowan

Chairman, Greenlight Digital Limited

Talk to the deal team

Iain Lownes

Partner

Bristol, United Kingdom
Oaklins S&W

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Paul Stagg

Director

Bristol, United Kingdom
Oaklins S&W

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