Little Sleepies has received a majority equity investment

October 2021 — Little Sleepies, LLC has received a majority equity investment from Cortec Group.

Little Sleepies is a leading children’s apparel brand disrupting the traditional sleepwear and older children’s apparel markets with its functional, high-quality, and affordably priced products. The brand consists of six core categories: zippies, pajamas, adult, nursery, apparel and accessories. All products are crafted with buttery soft and eczema-friendly bamboo viscose fabric and come in a range of unique prints and sizes that fit all ages. The company’s award-winning designs help simplify diaper changes for parents and extend the fit of products by up to three times the industry standard. Little Sleepies sells its products primarily direct-to-consumer through its website. Over the past three years, Little Sleepies has attracted a loyal customer base of parents and influencers who frequently promote and engage with the brand through social media. As a result, the company has developed a rapidly growing, loyal and high-order-frequency customer base.

Cortec Group is a private equity firm with more than 35 years of experience acquiring primarily entrepreneur-led and family-owned US and Canadian middle-market companies. By closely partnering with management teams to build better and larger businesses, the firm has delivered consistently strong returns to its investors.

Our role in the transaction

Oaklins’ team in Los Angeles acted as the exclusive advisor to the seller in this transaction.