PSG Equity has made a strategic growth investment in Rodeo Software

PSG Equity has made a strategic growth investment in Rodeo Software B.V., the leading project management SaaS platform, to accelerate its growth through increased GTM investment and geographical expansion.

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 110 companies and facilitated over 400 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston and Kansas City (USA), London (UK), Paris (France), Madrid (Spain) and Tel-Aviv (Israel).

Founded in 2016, Rodeo is a Dutch SaaS software company that offers all-in-one project management software with a focus on creative services customers. Rodeo’s solution enables customers to optimize their workflows by harmonizing planning, administration and reporting processes. The company serves a significant customer base in the Netherlands, USA, Germany and UK.

Oaklins’ team in the Netherlands initiated this deal and acted as the exclusive M&A buy-side advisor to PSG. This transaction emphasizes our strong track record and expertise in the fast-moving software and SaaS sector.