Naish has been acquired by Kubus Sports
January 2023 — Kubus Sports has acquired Naish.
Kubus Sports, founded in 1970 and headquartered in the Netherlands, is the owner and value-added distribution platform for premium quality sports equipment brands, covering various niche markets, including STX, Prolimit, Storm, Ohana, Brabo Hockey, Brabo Padel, STX Snow, Atom and Princess Hockey. The company’s all-season product and brand portfolio is focused on fun and water sports (SUP, kiteboarding, windsurfing, wingsurfing, foiling, sailing and wakeboarding), field hockey and padel, and winter sports markets. Kubus is highly successful in building market leading brands through its in-house R&D, design, sales and marketing capabilities. Several renowned third-party brands such as Elan, Nitro and Giro have chosen to team up with Kubus as exclusive value-added distributor, providing logistics, distribution and marketing services, as well as brand building support.
Headquartered in Maui, Hawaii, Naish was founded in 1979 by 24-time windsurfing world champion and pioneer of stand-up paddling, kateboarding and wingsurfing Robby Naish. Naish is a well-known and high-end water sports company with a worldwide reputation for quality, innovative product design and attractive branding. Naish’s product portfolio consists of, amongst others, windsurfing boards, sails and rigs, kitesurfing kites and boards, stand up paddle boards and paddles, surfboards, hydrofoils, foiling wings and a full range of related accessories.
Our role in the transaction
Oaklins’ team in the Netherlands acted as the exclusive buy-side M&A and debt advisor to Kubus Sports and assisted in all aspects of this transaction, from structuring and negotiating to arranging debt financing. This transaction complements a long list of mergers, acquisitions and divestments Oaklins has advised on in the sports sector. On the back of this track record, Oaklins has detailed insights in sector dynamics, valuation trends and personalities, as well as the buyer and target universe.
Alex Cretier
CEO, Kubus Sports
Talk to the deal team
Warner Boumeester
Oaklins Netherlands
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