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NOMOBO has sold a significant minority stake to George P. Johnson

NOMOBO is pleased to be an official partner of George P. Johnson (GPJ), the world’s leading event and experience marketing agency. Both agencies have partnered for more than five years, creating high-quality and award-winning streaming and content experiences for key clients, including Salesforce, Dodge, Nissan, IBM, Workday and Rodan + Fields.

NOMOBO is a data-driven broadcast content agency creating world-class campaigns that engage global audiences and grow followers, sales and brand value. The company’s heritage is in electronic dance music concerts and festivals and therefore brings more energy, excitement and engagement to its broadcasts than anyone else in the industry.

GPJ, which is part of Project Worldwide, is an American multinational corporation that specializes in event and brand marketing. GPJ operates primarily as a marketing and advertisement firm, providing digital, multimedia and physical marketing interactions, as well as offering brand management services and consulting.

Oaklins’ team in the Netherlands acted as the exclusive sell-side advisor to the shareholders of NOMOBO, supported by one of Oaklins’ TMT teams in New York.

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M&A sell-side
Parties

Talk to the deal team

 Oscar  van Leeuwen

Oscar van Leeuwen

Director
Amsterdam, Netherlands
Oaklins Netherlands
 Frederik  van der Schoot

Frederik van der Schoot

Managing Partner
Amsterdam, Netherlands
Oaklins Netherlands
 John  Kaiser

John Kaiser

Partner
New York, United States
Oaklins DeSilva+Phillips
 Jack  Noble

Jack Noble

Partner
New York, United States
Oaklins DeSilva+Phillips
 Sander  van 't Spijker

Sander van 't Spijker

Senior Associate
Amsterdam, Netherlands
Oaklins Netherlands
 Joris  Gijsbers

Joris Gijsbers

Associate
Amsterdam, Netherlands
Oaklins Netherlands

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