Go to deals
TMT

TextMagic has acquired Voog

TextMagic AS has acquired Voog, a website-building platform.

TextMagic is an international business text messaging company that helps small businesses engage their customers. It operates mainly in the US, UK, Canada and Australia. TextMagic enables customers to transform their experience with an easy-to-use text messaging marketing software for sending notifications, alerts, reminders, confirmations and SMS marketing campaigns.

Voog is a premium website building platform enabling businesses to design unique, customized online experiences. Voog has democratized web creation for a wide range of users, from small businesses to large enterprises. With over 5,000 paying customers, Voog customers facilitated more than 90,000 transactions through its e-shops last year.

The acquisition includes 100% purchase of the shares of Edicy OÜ (Voog’s legal name) from its 16 shareholders. Some of the shareholders are current employees who have received shares through the stock option program. All eight of Voog’s team members will retain their existing positions.

Oaklins’ team in Estonia acted as buy-side advisor in the transaction.

Parties

Talk to the deal team

Heikki Källu

Partner
Tallinn, Estonia
Oaklins Baltics

Jüri Härm

Partner
Tallinn, Estonia
Oaklins Baltics

Related deals

GroupTalk has been acquired by AddSecure
TMT

GroupTalk has been acquired by AddSecure

The private shareholders of GroupTalk have sold the company to AddSecure, a leading European provider of secure IoT connectivity and end-to-end solutions. This acquisition supports AddSecure’s strategic goal of expanding its offering in secure critical communications.

Learn more
Rindegastos has been acquired by Visma
TMT

Rindegastos has been acquired by Visma

Rindegastos S.p.A. has been acquired by Visma. The transaction involved the sale of 100% of the company, with 60% of the shares transferred at closing and the remaining shares to be sold through deferred payments, contingent on Rindegastos’ future performance. This structure aims to align incentives around the company’s continued growth and expansion, ensuring a change of control that reflects Rindegastos’ long-term vision and expectations.

Learn more
Kame has been acquired by Siigo
TMT

Kame has been acquired by Siigo

Enterprise Resource Planning (ERP) software company Kame has been acquired by Siigo, an accounting and administrative software provider and a portfolio company of the investment fund Accel-KKR. This transaction marks Siigo’s entry into the Chilean market and supports its ongoing expansion strategy across Latin America.

Learn more