Loving Tan has received an equity investment from Gauge Capital
Middle-market private equity firm Gauge Capital has invested in premium self-tanning brand Loving Tan, forming a strategic partnership and recapitalizing the business.
Founded in 2010 and headquartered in Brisbane, Australia, Loving Tan is a luxury sunless tan brand. The company services the prestige segment of the beauty industry through four key product categories: self-tan mousse, self-tan creams, tan applicators and removal products, and gifts and sets. Loving Tan products are best known for their high-quality solutions with professional grade efficacy and can be found in a variety of high-end beauty retailers as well as online.
Gauge Capital is a leading middle-market private equity firm based in Southlake, Texas. Gauge invests in five sectors: business services, food and consumer, government and industrial services, healthcare and technology.
Oaklins Intrepid in Los Angeles, one of the premier M&A advisors in the beauty, personal care and wellness industry, acted as the exclusive sell-side financial advisor to Loving Tan in this transaction.
Talk to the deal team
Steven Davis
Oaklins Intrepid
Lauren Antion Hansen
Oaklins Intrepid
Bryce Cutrino
Oaklins Intrepid
Related deals
Skyfit Academia has been acquired by SFH Holding
Skyfit Academia had been acquired by SFH Holding, an investment vehicle led by Caio Murad Peres. The transaction reflects the attractiveness of scalable fitness platforms in Brazil, supported by Skyfit’s efficient business model, strong expansion track record, more than 800 units sold, nationwide presence and exposure to underpenetrated markets, positioning the company for its next phase of growth and reinforcing its role as a leading consolidation platform.
Learn moreSun European Partners has secured financing to support its acquisition of B&H Worldwide
Sun European Partners has raised debt facilities to support its acquisition of B&H Worldwide.
Learn moreParcom has sold Krifon to Varro
Krifon AS, a leading Nordic B2B distributor specializing in home and garden products, has been acquired by Varro. The transaction marks a new chapter for the company as it continues to strengthen its position as a trusted category partner to leading DIY chains, garden centers and furniture retailers in Norway.
Learn more