RAF Industries has sold Steamist to Masco Corporation

Steamist, Inc., a portfolio company of RAF Industries Inc., has been sold to Masco Corporation (NYSE:MAS).

With a multi-decade brand heritage, Steamist is the leading provider of high-quality steam showers and luxury shower accessories sold under the Steamist®, EliteSteam™ and EliteShower™ brands. Based in East Rutherford, New Jersey, Steamist markets its products via an omni-channel approach unique to the industry, maximizing its brand reach and market presence.

With a market capitalization of over US$14 billion, Masco Corporation is a global leader in the design, manufacture and distribution of branded plumbing and decorative architectural products. Steamist represents its entry into the steam shower category.

RAF Industries is a Pennsylvania-based private investment firm focused on acquiring manufacturing and service-oriented businesses primarily in the consumer and industrial sectors.

One of Oaklins’ teams in the USA served as the exclusive financial advisor to Steamist, Inc., a portfolio company of RAF Industries Inc.

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M&A sell-side

Parties

“From start to finish, working with the team in Atlanta was a pleasure. We received the senior-level attention we were promised along with excellent input and execution at all levels. Their service included timely and on-point advice on market trends, information presentation and strategy, especially relating to our company’s growing direct-to-consumer sales efforts. We look forward to working with them in the future.”

Rick Horowitz

President and COO, RAF Industries Inc.

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David M. Felts

Managing Director

Atlanta, United States
Oaklins TM Capital

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John Dean

Managing Director

Atlanta, United States
Oaklins TM Capital

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Matt Rosenthal

Associate Director

Atlanta, United States
Oaklins TM Capital

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