Cerveja Praya has joined forces with Better Drinks
Cerveja Praya has merged with Better Drinks.
Founded in 2016 in Rio de Janeiro, Brazil, Praya is a craft beer classified as witbier, which differentiates itself by its 100% natural, vegan and without chemicals. The company uses its marketing strategy to position itself as the local beer, highlighting the characteristics and differentials of its product: a beer that is soft, refreshing, organic and Brazilian. Furthermore, its social and environmental commitment converges with a growing market of consumers interested in healthier and more sustainable products. Available in more than 2,500 points of sale, the company operates in the off-trade, on-trade, online and distributor channels, both in relevant regional and big national retailers.
A Brazilian group with innovative beverage brands, Better Drinks wants to transform the traditional sector by uniting brands that think differently and want to deliver quality and convenience allied to the desires of the new consumer. The group is made up of the brands: F!VE (ready to drink), Praya (premium beers), Vivant (canned wine), Mamba Water (water), Baer-Mate (mate with gas and natural caffeine) and Vermelhão Amaro, made in partnership with the Brazilian singer Gusttavo Lima.
One of Oaklins’ teams in Brazil acted as the exclusive financial advisor to Cerveja Praya’s shareholders.
Talk to the deal team
Denis Salvador Morante
Oaklins Fortezza Partners
Priscila Cardanha Rosas
Oaklins Fortezza Partners
Related deals
Pesquera Exalmar has acquired Pesquera Centinela
Pesquera Exalmar has acquired Pesquera Centinela from Grupo Romero.
Learn moreChequers Capital has acquired Gourmet Italian Food to strengthen presence in the ready meals sector
Chequers Partenaires S.A., acting as the management company of the private equity fund Chequers Capital XVIII SLP, together with management, has completed the acquisition of 100% of the share capital of Gourmet Italian Food S.p.A. (GIF). The company was previously owned by Alcedo SGR S.p.A. through the Alcedo IV Fund, FVS SGR S.p.A. through the Sviluppo PMI Fund, and minority shareholders.
Learn moreCheef has completed a minority LBO with Indigo Capital
Indigo Capital has successfully completed a minority leveraged buyout (LBO) of Cheef, acquiring a minority stake alongside the existing family shareholders.
Learn more