Case study

Parade and Dash magazines has been acquired by Athlon Media Group

Advance Publications Inc, one of the largest privately-owned media companies in the US, has sold the Parade Media Group, publisher of Parade & Dash magazines with associated digital assets, to Athlon Media Group (AMG), publisher of American Profile, Relish & Spry Living. Financial details have not been disclosed.

Parade magazine is distributed weekly by more than 700 newspapers, including The Atlanta Journal-Constitution, The Baltimore Sun, Boston Globe, Chicago Tribune, Dallas Morning News, The Los Angeles Times, The Miami Herald, New York Post, The Philadelphia Inquirer, The Minneapolis Star Tribune, San Francisco Chronicle, Seattle Times and The Washington Post. Dash magazine appears monthly in more than 150 newspapers. Both publications are distributed to predominately A&B county DMA's.

AMG provides content to its newspaper partners via Athlon 360, a website available exclusively to AMG partners that includes food, sports, lifestyle columns, TV listings, weather forecasts, interactive sports and celebrative games. In addition to its newspaper-distributed magazines, AMG serves b2b and b2c clients, with 14 Special Interest publications (SIPs) distributed at over 40,000 newsstands and Athlon Sports Collectibles.

Advance Publications, Inc. is a privately held communications company that, directly or through subsidiaries, owns Condé Nast Publications, Parade Publications, Fairchild Publications, American City Business Journals, the Golf Digest Companies, and newspapers in more than twenty-five American cities. The company's subsidiaries also have extensive interests in cable television, as well as in Internet sites which are related to its print publications.

Oaklins' media specialist team in New York acted as the exclusive advisor to the seller in this transaction.

Tombstone image for Parade and Dash magazines has been acquired by Athlon Media Group

Key deal contacts

Reed Phillips

United States

Managing Partner

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Jack Noble

United States


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