Case study

Midsona AB has acquired Urtekram International A/S

Swedish health and wellness group Midsona AB has acquired Danish organic food maker Urtekram International A/S for US$35 million.

Midsona is one of the Nordic leaders in the sale and development of diet and health products, sports nutrition, cold remedies, superfoods and hygiene products. The company’s products are sold through supermarkets, pharmacies and health food stores in Sweden, Norway and Finland. Midsona has sales of around US$113 million and approximately 155 employees.

"The acquisition of Urtekram is a big step towards our vision of becoming the Nordic leader in health and wellness. We are broadening our product portfolio of proprietary brands that are well positioned in attractive organic growth segments," said Peter Åsberg, CEO of Midsona.

Urtekram is a leader in organic food and body care products in the Nordic region. Urtekram’s products are sold under the company’s own brands Urtekram and Nutana, mainly through supermarkets in Denmark, Sweden, Norway and Finland. Urtekram also distributes products for a number of internationally well-known brands. The company, which operates a wholly owned product facility in Denmark, has sales of around US$52 million and approximately 150 employees.

Oaklins' teams in Sweden and Denmark served as exclusive financial advisors to Midsona and its shareholders in this transaction.

Tombstone image for Midsona AB has acquired Urtekram International A/S

Key deal contacts

Sven-Åke Lewin



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Adel Koubaa


Managing Partner

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Jonas P. Knudsen


Senior Advisor

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