Foreign Media Games (FMG) has announced its rebranding as Easy Interactive with immediate effect. The former division of the Dutch media empire, Foreign Media Group, has been acquired by Triacta, a private equity investment firm, for an undisclosed consideration.
Since inception in 2001, FMG has built strong partnership relations with retailers and distributors around the world by delivering a profitable range of console game titles with broad market appeal. The firm’s philosophy since launch is the strong support of releases via consumer and trade marketing. Easy Interactive was acquired by Foreign Media Group in June 2006 and, despite integration into the media firm’s wider portfolio, it remained an independently managed and profitable division. Following the appointment of administrators at the parent company last month, the management team was able to expedite an equity sale and the transfer of the business to new owners.
Easy Interactive’s Managing Director, Michel van Elmpt, said: “After spending four years as part of a larger group, it feels natural to return to our independent games publisher origins. Our team is exactly the same, other than one addition, and we’re looking forward to delivering against our substantial objectives.”
Oaklins' team in the Netherlands advised the seller in this transaction.
Adse de Kock
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