Case Study

Performance Racing Industry has been acquired by Specialty Equipment Market Ass.

Performance Racing Industry, the world’s largest racing trade show, as well as its related digital and print media, has been sold to the Specialty Equipment Market Association (SEMA) for an undisclosed consideration.

Founded in 1963, the SEMA trade association provides services and resources to businesses in the automotive specialty equipment industry. Members include manufacturers, distributors, retailers and marketers of products that enhance the styling and functionality of cars, trucks and SUVs.

Oaklins' media specialist team in New York advised the seller in this transaction.

Tombstone image for Performance Racing Industry has been acquired by Specialty Equipment Market Ass.

KEY DEAL CONTACTS

Ken Sonenclar

United States

Managing Director

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