William Morris London has been acquired by Design Eyewear Group

The shareholders of William Morris London have sold the business to Design Eyewear Group.

William Morris is a designer of premium eyewear. The company produces fashion on a global scale, distributing and operating in over 50 countries. Following the transaction, Robert Morris, who founded the firm in 1996, will continue as founder and senior brand ambassador. As well as Robert’s ongoing creative input to product design and brand at William Morris London, he will help the customers and employees of the Design Eyewear Group gain an insight into William Morris London’s DNA and British design philosophy.

Design Eyewear Group is an iconic eyewear brand headquartered in Denmark, with offices in Europe and the US. With the acquisition of William Morris London, Design Eyewear has strengthened its position as a design brand house and is pursuing its ambition to become one of the world’s leading multi-brand providers of design eyewear to independent opticians.

Oaklins Cavendish, based in the UK, advised the shareholders of William Morris London.