Provital GmbH has been acquired by EMERAM Capital Partners
Dr. Thomas Brandner has sold a majority stake in Provital GmbH to private equity firm EMERAM Capital Partners. The transaction secures the future development and growth opportunities of the pet food company as EMERAM Capital Partners takes on ownership and acts as its strategic partner.
The Provital Group, consisting of Provital GmbH and TN Logistik GmbH, based in Taufkirchen, is Germany’s leading provider of premium pet food in a direct-to-consumer sales system. Provital GmbH specializes in natural, high-quality dog and cat food under the established brand Anifit, whose products are specifically tailored to the needs of quality-conscious pet owners. Over 2,000 expert advisors offer professional and targeted advice and maintain close customer relationships.
EMERAM Capital Partners is an independent investment firm for mid-sized companies based in the German-speaking region. Its sector focus includes technology and software, value-added services and non-discretionary consumers. Since it was founded in 2012, the company has continuously grown and currently has more than 20 employees.
As an experienced M&A advisory firm in the pets sector, Oaklins’ team in Germany provided comprehensive support to Provital GmbH’s shareholder, Dr. Thomas Brandner, in the search for a new majority shareholder as part of his entrepreneurial succession.
Dr. Thomas Brandner
Shareholder, Provital GmbH
Talk to the deal team
Related deals
Brand Group has acquired The Natoon Group
The Natoon Group has been acquired by Brand Group. This acquisition represents a significant strategic move that will help establish new, robust and stable growth channels. The transaction is intended to expand Brand Group’s revenues through service companies with recurring and predictable income streams supported by long-term contracts. As part of the agreement, Natoon’s senior management will continue to lead the company’s growth.
Learn moreSmile Invest has secured debt financing for the acquisition of RB+ Groep
Smile Invest has successfully acquired a majority stake in RB+ Groep, a specialist in comprehensive fire prevention solutions operating under the brands Van der Aa, Firejob and Preficon Europe, with a strong focus on constructional fire prevention. This transaction supports RB+’s growth ambitions and enables the company to expand into adjacent and international markets.
Learn moreSmile Invest has acquired RB+ Groep
Smile Invest has acquired a majority stake in RB+ Groep, a specialist in comprehensive fire prevention solutions operating under the brands Van der Aa, Firejob and Preficon Europe, with a strong focus on constructional fire prevention. This transaction supports RB+’s growth ambitions and enables the company to expand into adjacent and international markets.
Learn more