RAF Industries has sold Steamist to Masco Corporation

Steamist, Inc., a portfolio company of RAF Industries Inc., has been sold to Masco Corporation (NYSE:MAS).

With a multi-decade brand heritage, Steamist is the leading provider of high-quality steam showers and luxury shower accessories sold under the Steamist®, EliteSteam™ and EliteShower™ brands. Based in East Rutherford, New Jersey, Steamist markets its products via an omni-channel approach unique to the industry, maximizing its brand reach and market presence.

With a market capitalization of over US$14 billion, Masco Corporation is a global leader in the design, manufacture and distribution of branded plumbing and decorative architectural products. Steamist represents its entry into the steam shower category.

RAF Industries is a Pennsylvania-based private investment firm focused on acquiring manufacturing and service-oriented businesses primarily in the consumer and industrial sectors.

One of Oaklins’ teams in the USA served as the exclusive financial advisor to Steamist, Inc., a portfolio company of RAF Industries Inc.