Easy-Barf has been acquired by The Nutriment Company
Easy-BARF, a French fresh pet food manufacturer, has been acquired by The Nutriment Company. This transaction gives The Nutriment Company a strong position in France, Europe’s third-largest pet food market, and represents the company’s eighth acquisition in 2025.
Founded in France, Easy-BARF is a leading producer of natural, complete raw frozen meals containing high-value nutrients for pets. The company offers a portfolio of high-quality, affordably priced products serving over 15,000 loyal and recurring B2C and B2B clients. With recognized innovation and in-house product development expertise, Easy-BARF crafts nutritious, healthy and tasty recipes under its trusted “farm-to-bowl” brand, sourcing premium ingredients with clean formulas and rigorous traceability. Easy-BARF operates from a 3,000 square meter modern facility in France with room for expansion, equipped with custom-designed machinery that allows for tailor-made production and potential to triple its annual output without additional capital expenditure. The company is implementing short-term production line mechanization to improve efficiency and reduce costs. A fast-growing and profitable direct-to-consumer business, Easy-BARF outperforms competitors through its product quality and strong online presence, attracting more than 160,000 monthly site visits and achieving a conversion rate above 3%. The company maintains a healthy financial position with no debt, a high cash conversion rate exceeding 90% and an EBITDA margin above 34%.
Headquartered in Stockholm, Sweden, The Nutriment Company supplies natural premium pet food across Europe through brands including Nutriment, DIBO, Barfgold, AniForte and Natural Instinct. The company offers raw pet food, snacks and supplements through online and specialist retail channels. Supported by Nordic private equity firm Axcel, The Nutriment Company is executing a buy-and-build strategy with over 20 transactions across six countries and aims to reach US$755 million (€650 million) in revenue in the premium fresh and frozen raw pet food segment.
Oaklins’ team in France acted as the exclusive M&A sell-side advisor to the owners of Easy-BARF in this transaction.
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