Cognitive Capital has sold Grand Equipment to Strength Capital

Cognitive Capital Partners has successfully completed the sale of Grand Equipment Company to Strength Capital Partners.

Grand Equipment is a leading multi-line construction equipment dealer offering a comprehensive one-stop solution for new and used equipment sales, rentals, parts and service to customers across the Western Michigan market. The company caters to a diverse and loyal base of customers in attractive end markets that value its customer-first approach, market-leading OEM brands and complementary product offering.

Strength Capital is a Birmingham, Michigan-based private equity firm focused on the manufacturing, distribution, infrastructure and industrial services sectors.

Cognitive Capital is a Chicago-based private equity investment firm specializing in the technical business services and industrial manufacturing sectors. Its unique fund structure provides flexible investment timelines, enabling value creation execution specific to each portfolio company.

Oaklins TM Capital in the USA served as the exclusive sell-side advisor to Grand Equipment in its sale to Strength Capital.