123.tv has been acquired by DVC Partners

123.tv, a digitally driven home and live shopping and e-commerce platform with a unique live auction format offered on its own TV channels and digital platforms, has been acquired by DVC Partners, a pan-European private equity firm.

Founded in 2004, 123.tv is a prominent German multi-channel platform specializing in home and live shopping. It delivers an interactive shopping experience through television, online channels and mobile applications. The company has carved out a distinctive market position with its innovative auction style and interactive pricing model, providing customers with a dynamic and engaging experience through live chat.

DVC Partners is a pan-European special situations investment firm providing sophisticated equity solutions and a hands-on approach to supporting high-potential companies.

Oaklins DeSilva+Phillips, based in New York, together with Oaklins’ team in Germany, jointly advised 123.tv on this cross-border sell-side transaction. This deal further highlights the team’s deep sector expertise in consumer media and live shopping entertainment, and showcases Oaklins’ global reach and collaborative approach.