Case study

Bovictus A/S has divested Zone Denmark to F&H of Scandinavia A/S

Bovictus A/S has sold Zone Denmark to F&H of Scandinavia A/S, Scandinavia's largest household accessories brand. Financial details have not been disclosed.

Zone Denmark is a Danish home accessories brand which targets the affordable luxury segment. Its products include a wide range of bath and kitchen items that are distributed through specialist retailers and department stores.

The F&H group is Scandinavia's largest wholesaler within kitchen equipment and household accessories, with more than 30 brands and offering over 8,000 different items to its customers. Zone Denmark has a strong fit with the existing portfolio of brands in F&H. By leveraging its international sales channels and existing setup, F&H can further accelerate the impressive growth trajectory which Zone Denmark has experienced in recent years.

Bovictus is a Danish home accessories wholesaler, with brands such as the Villa Collection and KJ Collection in its portfolio. The company has 40 employees and agents in more than 40 markets throughout Europe and the Middle East.

Oaklins' team in Denmark was engaged as the sole financial and strategic advisor to the seller.


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“Oaklins' negotiating skills and experience from previous transactions in our industry were extremely valuable and secured a good result with a buyer who can boost and continue the impressive growth which Zone has realized in recent years.”

Peter Lund, Chairman of the Board, Bovictus A/S,

Tombstone image for Bovictus A/S has divested Zone Denmark to F&H of Scandinavia A/S


Mads Thomsen



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Christian Leroy



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