LpG Holding ApS (LogoPaint) has been acquired by Erhvervsinvest

January 2015 — The management team and Epsilon Partners LLP have sold a 67% stake in LpG Holding ApS (LogoPaint) to Erhvervsinvest, a private equity firm that invests in small and medium-sized Danish companies, for an undisclosed consideration.

LogoPaint supplies 3D CamCarpetsTM, displaying sponsor logos in high impact format, to sports events worldwide. 3D CamCarpetsTM are two dimensional physical signs which are placed on or near the playing surface in sports stadiums but where the logo is distorted such that it appears to be “standing up” in 3D when viewed on television screens. 3D CamCarpetsTM have revolutionized sports advertising by opening up new space on and around the pitch for corporate sponsors to display their logos on TV.

Kurt Henning, CEO of LogoPaint said: "We look forward to continuing the development of LogoPaint and we will keep focusing on the great opportunities in the market. Erhvervsinvest is an owner with access to both capital and skills who can help us to take advantage of new opportunities together with the management and the employees." He added: “Oaklins found the right partner for us. A partner who can ensure our further expansion outside Europe.”

Our role in the transaction

Oaklins Cavendish, based in the UK, advised the seller in this transaction. Oaklins' Danish team identified the buyer.