LpG Holding ApS (LogoPaint) has been acquired by Erhvervsinvest
The management team and Epsilon Partners LLP have sold a 67% stake in LpG Holding ApS (LogoPaint) to Erhvervsinvest, a private equity firm that invests in small and medium-sized Danish companies, for an undisclosed consideration.
LogoPaint supplies 3D CamCarpetsTM, displaying sponsor logos in high impact format, to sports events worldwide. 3D CamCarpetsTM are two dimensional physical signs which are placed on or near the playing surface in sports stadiums but where the logo is distorted such that it appears to be “standing up” in 3D when viewed on television screens. 3D CamCarpetsTM have revolutionized sports advertising by opening up new space on and around the pitch for corporate sponsors to display their logos on TV.
Kurt Henning, CEO of LogoPaint said: "We look forward to continuing the development of LogoPaint and we will keep focusing on the great opportunities in the market. Erhvervsinvest is an owner with access to both capital and skills who can help us to take advantage of new opportunities together with the management and the employees." He added: “Oaklins found the right partner for us. A partner who can ensure our further expansion outside Europe.”
Oaklins Cavendish, based in the UK, advised the seller in this transaction. Oaklins' Danish team identified the buyer.


Talk to the deal team
Related deals
STM Environmental has been acquired by Phenna Group
STM Environmental has been acquired by Phenna Group, gaining access to a broader network of expertise, enhanced resources and global reach. With extensive experience in life safety, environmental compliance and quality testing, along with a wide client base, Phenna Group is the ideal partner to accelerate STM Environmental’s expansion.
Learn moreAcapo AS has been acquired by Longship AS
Oslo-based intellectual property advisory firm Onsagers, supported by Longship since May 2024, has acquired Acapo AS. By combining decades of expertise and global reach, this strategic acquisition unites two of Norway’s most reputable IP firms, enabling them to offer a comprehensive range of solutions in patents, trademarks and IP strategy. This milestone strengthens their position in building a best-in-class network for strategic IP management, marking a key step in their continued growth.
Learn moreDen Berk Délice accelerates growth through strategic partnership
Den Berk Délice, a leading Belgian grower of specialty tomatoes, has entered a strategic partnership with Egeria, an independent investment firm, to realize its next growth phase.
Learn more