Cloudco Entertainment has been acquired by IVEST Consumer Partners
The private shareholders of Cloudco Entertainment have sold the company to IVEST Consumer Partners.
Cloudco Entertainment is a provider of children’s content and licensed consumer products related to owned brands and IP. Originally launched by the Weiss family in 1981 as a division of American Greetings and called Those Characters from Cleveland (TCFC), Cloudco has a long history in creating and managing over 30 renowned children’s brands, such as The Care Bears, Holly Hobbie, Madballs and Pretty Freekin Scary. After American Greetings sold to Clayton, Dubilier & Rice in 2018, TCFC was spun out as a standalone business, renamed Cloudco Entertainment and refocused exclusively on its commitment to enriching its 40-year heritage with iconic IP.
IVEST Consumer Partners is a private equity group. In IVEST, Cloudco has found a growth-oriented investor perfectly aligned with Cloudco’s 360-degree IP strategy to develop iconic properties that resonate as both consumer products and for content audiences.
Oaklins Intrepid, our consumer and retail team in Los Angeles, served as the exclusive financial advisor to Cloudco Entertainment in this transaction.


Talk to the deal team
Michael Rosenberg
Oaklins Intrepid
Kyle Kearney
Oaklins Intrepid
Related deals
ASPICON has been acquired by Grouplink, a portfolio company of Patrimonium Private Equity and Wille Finance
The acquisition of ASPICON GmbH has strengthened Grouplink Holding GmbH’s position as an integrated IT services group with deep technological expertise in the German-speaking region. ASPICON complements the group’s service portfolio by introducing a highly specialized component focused on database infrastructures.
Learn moreHemink Groep has been acquired by Gimv
Gimv has acquired a majority stake in Hemink, a Dutch specialist in real estate renovation and maintenance. This transaction marks a new chapter for Hemink, as it seeks to expand its position as a national leader in sustainable property services through its new partnership with Gimv.
Learn moreDigitalXRAID has been acquired by Limerston Capital
DigitalXRAID Ltd., a cybersecurity services specialist, has been acquired by the cybersecurity platform of Limerston Capital, a UK mid-market private equity firm. This transaction marks a significant milestone in DigitalXRAID’s growth journey and supports its ambition to become a leading provider of cybersecurity services in the UK.
Learn more