Eterna has acquired Mercadeo Sin Límites
December 2023 — Eterna has acquired Mercadeo Sin Límites SAS to broaden its air fresheners and automotive care product portfolio.
Established in 1953, Eterna is a family-owned company that has grown to be a leading producer and wholesaler of household products and single-use medical devices in Colombia. With ten production factories in Colombia, Eterna exports its comprehensive portfolio to Peru and over ten other countries in the Americas and Europe. The product range includes both company-branded items and white label products, catering to third party clients, including major supermarket chains and hard discounters around the country.
Mercadeo Sin Límites is a family-owned company established in 2011 in Colombia. Originally founded as a marketing firm, the company has since evolved to specialize in the production of air fresheners and automotive care products. Its comprehensive portfolio encompasses both company-branded items and white label products tailored for third party clients.
Our role in the transaction
Oaklins’ team in Colombia acted as the exclusive financial advisor to the buyer in this transaction.
Talk to the deal team
Related deals
Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.
Learn moreSkyfit Academia has been acquired by SFH Holding
Skyfit Academia had been acquired by SFH Holding, an investment vehicle led by Caio Murad Peres. The transaction reflects the attractiveness of scalable fitness platforms in Brazil, supported by Skyfit’s efficient business model, strong expansion track record, more than 800 units sold, nationwide presence and exposure to underpenetrated markets, positioning the company for its next phase of growth and reinforcing its role as a leading consolidation platform.
Learn moreDiederichs Karosserieteile has been acquired by ITAL, a portfolio company of Naxicap
Diederichs Karosserieteile GmbH has been acquired by ITAL Holding, a European automotive aftermarket platform backed by Naxicap Partners.
Learn more